____________________HOD's Profile____________________


Dr. P. Subbaiah, MBA HOD

  • Doctorate from Sri Venkateswara University in the area of Marketing in 2010.
  • 22 Years of Teaching Experience.
  • Worked as Production Engineer for more than one and half years in a Steel Plant.
  • Senior certified counselor in IGNOU since 1999.
  • Did 3 major projects on behalf of CEC New Delhi, IIT-Kharagpur and RBI.
  • Research interests are in Marketing Research and Marketing area.
  • Published 9 articles in National & International Journals, and attended 16 conferences of National & International level.
  • Authored three text books:
  1. A study of Buying Behaviour of Motor Cycle users in Nellore District, Andhra Pradesh.
  2. Consumer Buying Behaviour.
  3. Journey of Women from Home to Board Room.