Dr. P. Subbaiah,BE, MBA, M.Tech (CS), Ph.D,UGC-NET
- Doctorate from Sri Venkateswara University in the area of Marketing in 2010.
- 22 Years of Teaching Experience.
- Worked as Production Engineer for more than one and half years in a Steel Plant.
- Senior certified counselor in IGNOU since 1999.
- Did 3 major projects on behalf of CEC New Delhi, IIT-Kharagpur and RBI.
- Research interests are in Marketing Research and Marketing area.
- Published 9 articles in National & International Journals, and attended 16 conferences of National & International level.
- Authored three text books:
- A study of Buying Behaviour of Motor Cycle users in Nellore District, Andhra Pradesh.
- Consumer Buying Behaviour.
- Journey of Women from Home to Board Room.