Headed by Dr. P. Subbaiah, born at Nellore, Andhra Pradesh. Graduated in Bachelor of Engineering from Bangalore University in Industrial and Production Engineering in 1993. Worked as Production Engineer for more than 1.5 years in a Steel Plant. Done his MBA from Sri Venkateswara University in the specialization of Marketing & Finance. Got Doctorate in 2010 from Sri Venkateswara University in the area of Marketing, and M.Tech(CS) from Acharya Nagarjuna University. He has total teaching experience of 17 years. He is a senior certified counselor in IGNOU since 1999. He did 3 major projects on behalf of CEC New Delhi, IIT-Kharagpur and RBI. He also acted as District Resource Person for Velugu Project. His main research interests are in Marketing Research and Marketing area. He has published 6 articles in National & International Journals, and attended 11 conferences of National & International level. He attended 4 Workshops, EDP & FDP Programs. He also authored two text books.